Last updated: 7 October 2026
This website uses cookies and similar technologies. We manage your consent with our own consent tool and use Google Tag Manager to control which scripts load based on your choices. Google Tag Manager receives your choice through Google Consent Mode.
No non-essential cookies are set until you give consent.
How we manage consent
When you first visit this site, a consent window asks which categories of cookies you accept:
- Necessary: required for the website to work, including security, bot protection and storing your consent choice. These cannot be switched off.
- Preferences: let the site remember choices that change how it behaves.
- Statistics: help us understand how visitors use the site, through Google Analytics and HubSpot.
- Marketing: measure the effect of our advertising and show relevant ads on other sites, through Google, LinkedIn and HubSpot.
Until you accept a category, every Google signal for it stays denied, and the scripts in that category do not set cookies. Your choice is stored for 12 months in the _exk_consent cookie.
You can change your cookie preferences at any time, or use the Cookie settings link in the footer.
Cookie declaration
These are the cookies currently in use on this website, grouped by category.
Necessary
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
_exk_consent | Crimson7 | Stores your cookie consent choices for this domain | 12 months |
__cf_bm | HubSpot, LinkedIn | Distinguishes humans from bots, so the site can serve valid reports on its use | 1 day |
bcookie | Detects spam and improves the website's security | 1 year | |
li_gc | Stores your consent state for LinkedIn cookies | 180 days | |
cookietest | HubSpot | Checks whether the browser accepts cookies | Session |
test_cookie | Checks whether the browser supports cookies | 1 day |
Preferences
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
lidc | Registers which server cluster serves the visitor, for load balancing | 1 day |
Statistics
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
_ga | Sends data to Google Analytics about the visitor's device and behaviour | 2 years | |
_ga_# | Sends data to Google Analytics about the visitor's device and behaviour | 2 years | |
__hstc | HubSpot | Tracks visits to the site for analytics | 180 days |
hubspotutk | HubSpot | Identifies the visitor across visits | 180 days |
__hssc | HubSpot | Determines whether the session count needs updating | 1 day |
__hssrc | HubSpot | Recognises the visitor's browser when they return | Session |
Marketing
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
_gcl_au | Measures the efficiency of our advertising | 3 months | |
_gcl_ls | Tracks conversions from our advertising (local storage) | Persistent | |
pagead/1p-user-list/# | Tracks interest in specific products or events across websites | Session | |
__ptq.gif | HubSpot | Sends data to HubSpot about the visitor's device and behaviour | Session |
Site health monitoring
In addition to Google Analytics (which requires your consent), we run a lightweight, self-hosted monitoring system that checks whether pages load correctly, render without errors, and deliver content as expected. This is a technical quality measure — not a marketing or advertising tool. It operates without cookies and without consent because:
- No cookies are set — the monitor uses your browser's sessionStorage, which is automatically cleared when you close the tab
- No cross-session identification — there is no persistent identifier linking separate visits
- No personal data is collected — no IP addresses are stored, no browser fingerprinting, no user profiles
- Data stays first-party — reports are processed on our own infrastructure (Google Cloud, EU region) and are never shared with third parties
- URLs are sanitised — query parameters are stripped before processing to prevent accidental collection of personal data
The aggregated data collected is limited to: which pages loaded successfully, page load and render times (TTFB, FCP, LCP, CLS, INP), content render depth, device category (mobile/tablet/desktop), connection quality (4g/3g), country (derived server-side from request headers — IP addresses are not stored), and JavaScript error counts.
This data is used exclusively to detect and resolve content delivery failures, performance regressions, and rendering issues. This approach falls within the exemption criteria set out by the CNIL and other EU data protection authorities for strictly necessary technical monitoring.
How to manage cookies
In addition to our consent tool, you can view, block, or delete cookies through your browser settings:
Blocking necessary cookies may affect form submissions and site functionality.
Changes to this policy
If our cookie usage changes, we update this page before those changes take effect. The date at the top shows the most recent revision.
Questions
Contact us via our contact page or compliance@crimson7.io.